PIANCA is conquering the American market thanks to its ingenious creations paired with tradition, modernity paired with handicraft expertise, innovation and Italian style.
PIANCA will be in New York City for the 29th edition of ICFF, the International Contemporary Furniture Fair. Just a few weeks after its successful participation in the latest Salone Internazionale del Mobile in Milan, PIANCA has decided to take part, for the first time, in the most important furniture exhibition in North America, treading the boards of yet another international design stage.
More than 33 thousand visitors are expected this year, consisting of specialists in the sector such as architects, interior designers, manufacturers, retailers, wholesalers, professionals specialised in high-end residential, shop, catering and hotel market segments. More than 700 exhibitors will be participating from all over the world, present the best products that will compete in the current and future international scenario.
In this context, it is with determination and enthusiasm that PIANCA will appear on the scene to represent the best of Made in Italy furniture and communicate the company’s vision and philosophy to a public receptive to the stimuli and new trends of a lively and dynamic design world.
Once again, PIANCA fosters and launches its globalisation policy which has been particularly focused on the USA market, the company’s most important foreign market since the 70s, with a potential that is looking to become increasingly more interesting.
In fact, the furniture sector of the USA market is experiencing significant growth, confirming increasingly greater interest in furniture produced in Italy, as confirmed by the relative 2015 June data that reports a 26% growth in exports to the USA compared to the same period last year.
Nevertheless, PIANCA’s success is no fluke: rather, it results from keen determination and steady work directed to strengthening the company through sensible yet brave choices.
PIANCA is conquering the American market thanks to its ingenious creations paired with tradition, modernity paired with handicraft expertise, innovation and Italian style, paying special attention not just to product quality but also to the history it represents and to the cultural background it reflects and conveys. PIANCA’s furniture goes beyond its pure function to express Italian style and mood consisting of a unique aesthetic, stylistic and functional universe that has no match in the world.
Through its furniture, PIANCA describes the typical, Italian, intimate way of considering the home made up of personal, meaningful choices. The bonds of affection that are created with objects are meant to be lasting yet changeable. This is PIANCA’s strongsuit: its ability to offer dynamic, versatile and extremely customisable products.